In less than two years since its inception, Pranirsha Products, a Jorhat-based manufacturer of hygiene essentials, has captured a significant share of the North-East market. With a strong portfolio that includes floor cleaners, toilet cleaners, surface and glass cleaners, handwashes, room fresheners, and its flagship white phenyl, the brand is fast becoming a household name across Assam and neighboring states.
Founded in 2024 by Pranjal Baruah, an industry veteran with over a decade of R&D experience at major FMCG players such as Godrej and Himalaya, Pranirsha Products was born out of a clear vision—to fill the quality gap in the hygiene product segment in North-East India.
“I noticed that many of the products available in our region lacked the kind of performance and fragrance longevity that consumers expect from premium brands. That’s where the idea for Pranirsha was born,” said Pranjal Baruah, Founder and CEO of Pranirsha Products.
Among the product line, the company’s white phenyl stands out as its top-seller, known for its superior formulation and long-lasting fragrance, making it a preferred choice for not just households but also institutions, hospitals, hotels, and resorts across the region.
“We’ve always focused on offering performance-driven solutions tailored for North-Eastern conditions, including water quality and climatic factors. The response from our clients has been overwhelming, and it motivates us to keep innovating,” Baruah added.
Operating from its manufacturing unit in Jorhat, the company has scaled rapidly due to its quality-first approach and targeted distribution strategy. Pranirsha Products has already built a loyal customer base, including a growing number of bulk clients who rely on the brand for daily maintenance and hygiene requirements.
With plans to expand its product line further in the coming months, Pranirsha is currently investing in R&D for new additions, including eco-friendly disinfectants and biodegradable cleaning agents.
Industry analysts view the company’s growth as a sign of rising consumer demand for premium, locally-made hygiene products in the region—one that had long been underserved by national brands.
As the company continues to expand across the North-East, Pranirsha Products is well on its way to becoming a regional FMCG powerhouse, rooted in innovation, quality, and a deep understanding of its market.
